Betway Highly Encourage Gambling Responsible
Many industries struggled during the Covid-19 pandemic, and some prospered due to restrictions on lockdowns. DIY shops, home delivery, and shopping services are only a couple of those that have undergone a boom as preferences have shifted, and the gaming industry and, in particular, betting on sports is another.
Since sporting events have been cancelled, many betting sites are reporting a vast increase in bets on esports gaming, especially. In certain parts of the world, there has been an increased demand for companies to ensure that those gambling on esports does so responsibly, and this is what Betway is doing with their new advertising campaign.
What’s interesting about this advertisement is that it’s the first time it’s directly targeted at sports betting, with a range of Betway tweets highlighting Esports stars and teams prominently throughout the article.
The campaign seems to be a prudent move, considering the recent significant rise in betting on sports and the efforts of the UK government to curb problem gambling in the UK.
For some, it was the first time eSports broke into the public light that they shot at an EA Madden tournament in Jacksonville. The world of competitive video gaming is an international trend that is rising rapidly, with millions of fans and billions of dollars to catch. Streaming platforms and live events have transformed casual gamers into earnest stars which can bring in seven-figure earnings and huge brand endorsements at times.
ESports defines the world of organized, competitive video gaming. Players from various leagues or teams face off: Fortnite, League of Legends, Counter-Strike, Call of Duty, Overwatch and Madden NFL, to name but a few. Such players are watched and followed by millions of fans worldwide who attend live events or tuning in on television or online. Live streaming platforms such as Twitch allows viewers to watch a play in real-time as their favourite players, and this is usually where famous players build up their fandoms.
