Liverpool Pen Multi-Year Partnership 1xBet
English soccer giants Liverpool has agreed to a multi-year agreement with 1xBet, a multinational gaming and development business.
The contract makes 1xBet the official global betting partner of the Premier League team, offering exclusive deals and other entertainment opportunities for the fans.
In return, 1xBet will benefit from in-stadium signage through their digital channels and at Anfield, the home of the European champions.
The contract, which comes after the expiry of BetVicto ‘s three-year partnership with the club, also provides 1xBet access for activations to the first-team players and club legends in Liverpool. No figures were published for the deal of 1xBet, but BetVictor paid £8 million annually in the UK region, and this included funding the training kit of the club.
Liverpool is delighted to welcome their new partner 1xbet. Billy Hogan, Managing Director and Chief Commercial Officer, knows 1xbet game and their exclusive deal will engage fans from all over the world and Liverpool looks forward to seeing them in the future.
The news comes just one week after 1xBet, already present in Europe, Asia, Africa and Latin America, has signed a five-year contract to become a global partner for the Barcelona champions of La Liga.
Liverpool FC is the most famous football club in the world, with a wealth of history and an overwhelming global fan base. 1xbet is extremely excited to work with the club to achieve its goal of getting fans closer to the sporting action through innovative products and supercharged betting.
1xBet is very proud of their association with Liverpool Football Club, and they look forward to working together with fans around the world to bring them exciting entertainment experiences and exclusive deals in the upcoming season.
