Cricket Australia left Big Bash with the ultimate choice of fast food
When treating a hangover or taking the kids for a treat, it’s a question all of us have asked ourselves: KFC or McDonald’s?
Now, after a challenge for the naming-rights sponsorship of its short-form summer flagship, the Big Bash League, starting this season, Cricket Australia is facing the same dilemma.
When treating a hangover or taking the kids for a treat, it’s a question all of us have asked ourselves: KFC or McDonald’s?
Now, after a challenge for the naming-rights sponsorship of its short-form summer flagship, the Big Bash League, starting this season, Cricket Australia is facing the same dilemma.
This has raised concerns among CA stakeholders, even from within state associations, which risk cutting their head office distributions. Others say the game will take every dollar it can get as it slashes costs amid the pandemic coronavirus.
Nonetheless, in an unpredictable world, a new naming-rights agreement would offer a degree of long-term stability, at least during the 20-over-a-side carnival, which is the focus for CA and its interim chief executive Nick Hockley this summer alongside international matches.
Lately, the absence of leading Australian Test players like David Warner and Pat Cummins has also dented the appeal of the BBL. Australia’s IPL players — like Warner, Cummins, and Steve Smith — are hoping to gain CA clearance to appear in the tournament on the way home from Australia’s limited-over England tour in September.
Nevertheless, the final match of IPL announced date is less than two weeks before Australia is expected to play a historic test under the lights in Perth against Afghanistan.
CA is in discussions with the government about obtaining players’ permission to quarantine in a training facility when they return to Australia instead of in hotel rooms.
