International data from SEMrush shows bet365.com leading the list with 222.7 million users, more than 70% coming from mobile devices. The Florida Lottery finished on top of 22,389,643 players in the US, up more than 127% from May. For June, the age needed for gambling saw an increase in search volume results.
Yogonet data collaboration with SEMrush has disclosed online gambling sector traffic numbers and June search volume data related to the gaming industry.
Global traffic data from top gaming websites shows bet365.com leading with 222,793,822 users (over 70% coming from mobile devices), a significant rise from May’s 173.4 million. Caliente.mx came next with 82.082.090 (83% mobiles), while freebitco.in came third with 53.794.972. Each had dropped compared with the month before.
The top US casino web pages more than doubled in June. The ranking was led by the Florida Lottery (flalottery.com) with 22,389,643 users, up over 127% from May. Lotterypost.com preceded him, whose traffic figures saw a spike climbing from 7.9 million to 17.089.935. The Texas Lottery (txlottery.org) held the third position with 12,326,757 players, almost doubling numbers from May.
Britain’s top gaming websites also saw monthly growth in June, as more sporting events kept coming back and increasing gaming choices. Bet365 has 33,829,486 users leading the list, up from 24.6 million in May. Skybet came next with 23,144,153, an improvement from its 18.7 million registered the month before. These were followed by William Hill and Betfair, with 17,911,716 and 17,389,298.
SEMrush also deals with gaming industry-related search volume data, based on the average number of times a particular search query is entered on a search engine each month. The top global English keywords were “lottery” (4,090,000 times), followed by “online gaming” (2,740,000) and “casino” (1,830,000) searched in June. The same order of ranking was valid in both the USA and the UK.
As for questions related to online gambling, “Is gambling a sin” and “what is gambling” came first in June with 6,600 times each, the same numbers as the previous three months, followed by “How to Avoid Gambling” (3,600). “How old would you be to gamble” came next, rising from 2,900 searches in May to 4,400 in June.
