Betway is no stranger to prestigious sports teams and games when it comes to sponsorship deals. The betting giant signed a two-and-a-half-year contract in 2014 to serve as a sponsor of the West Ham United Football Club. The business had also sealed sponsorship two years ago dealing with the Cricket West Indies, Betway’s first sponsorship in the sport.
Thanks to the branding of all CWI matches, its website and all its social media channels before the end of the Cricket season 2019, the largest online casino operator has done well from this contract.
Betway CEO, Anthony Werkman, said of the sponsoring that they are, “happy to associate with Cricket West Indies – a passionate and world-renowned country – as we make our first steps into the world of cricket.” He also added that the business is committed to collaborating with a wide variety of sports, and promised a successful relationship with CWI.
They are currently included in Premier League Darts with its Betway Casino Sponsors list. Premier League Darts is a British darts competition. The well-known promoter has also had sponsorship ties with several horse racing events such as the Queen Mother Champion Chase at the Cheltenham Festival and the 2014 famous boxing match between Carl Froch and George Groves.