The huge potential of the e-sports gambling market should not be underestimated
In the past, there were few traditional gambling operators involved in the field of e-sports betting, and there were even no companies exclusively providing e-sports betting. However, the situation is now different. Companies that offer odds for various scales of e-sports events around the world have sprung up in large numbers. With the substantial decrease in the number of skin gambling transactions, regulated e-sports gambling companies have rapidly increased their betting volume. Such a change happens naturally, because bettors are constantly looking for other opportunities to bet on their favorite items.
Of course, from another perspective, it can also be said that the market depth available to bettors has increased. Players who wish to bet on e-sports gambling companies can now participate in e-sports gambling in a similar manner to traditional sports gambling. Taking football betting as an example, players who wish to bet on accumulators with the selected team, or they can bet on more detailed parts of the event, such as betting options like number of corner kicks, first goalscorer, etc. providing players different ways of betting. Now, the same goes to the e-sports gambling industry.
Taking “Counter-Strike: Global Offensive” as an example, the options of bettors can bet on including: the player with the highest kill rate, map score, handicap, etc. Similarly, e-sports gambling products that provide real-time data are definitely more competitive and potential. In fact, many e-sports gambling companies are actively seeking cooperation opportunities with e-sports alliances and data companies, and trying to maximize this advantage. In addition, many gambling operators have established close cooperation with e-sports teams through sponsorship, and this trend will continue. As game publishers have more contacts and understanding of the regulated gambling industry, the interaction between the two industries will only become more frequent and deeper in the future.
Nowadays, many entertainment products rely on the sponsorship of gambling companies, such as darts, horse racing, and dog racing. Many people believe that as long as online gambling industry operators comply with local regulations, sponsorship will become a major driving force for the development of the e-sports industry. For a long time, gambling is a favorite activity of many people, and this situation will continue. In the future, it remains to be seen whether the attitude of e-sports game publishers to the online gaming industry will change. But compared with the controversy brought about by unregulated skin betting in the past, the emergence of regulated e-sports gambling companies is undoubtedly a big improvement for the overall industry.
